Course Overview
Gain a strong foundation in digital marketing with our Digital Marketing Basics course. This course covers essential digital marketing concepts and social media strategies, equipping you with the skills needed to effectively promote brands and businesses online.
What You’ll Learn
- Introduction to digital marketing
- Understanding SEO and SEM
- Basics of content marketing
- Social media marketing strategies
- Email marketing fundamentals
- Analytics and measuring success
Course Details
| Duration | 6 weeks |
|---|---|
| Classes | 3 sessions per week, 2 hours per session |
| Level | Beginner |
| Language | English |
| Prerequisites | Basic Computer Skills |
| Instructor | Jane Smith, Digital Marketing Specialist with 8+ years of experience |
Course Schedule
Week 1: Introduction to Digital Marketing
Week 2: Search Engine Optimization (SEO)
Week 3: Search Engine Marketing (SEM)
Week 4: Content Marketing and Social Media Strategies
Week 5: Email Marketing Fundamentals
Week 6:Analytics and Measuring Success
Course Materials
- Access to digital marketing tools (Google Analytics, Google Ads, email marketing platforms)
- Course handouts and resources
- Access to our online community forum
Assessments and Certification
- Weekly assignments and project reviews
- Final capstone project presentation
- Certificate of completion upon successful completion of the course