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6 Sections
30 Lessons
10
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Week 1: Introduction to Digital Marketing
5
1.0
Overview of digital marketing and its importance
1.1
Key digital marketing channels
1.2
Understanding the digital marketing funnel
1.3
Setting SMART goals for digital marketing campaigns
1.4
Week 1: Introduction to Digital Marketing
60 Minutes
10 Questions
Week 2: Search Engine Optimization (SEO)
6
2.0
Basics of SEO
2.1
On-page and off-page SEO techniques
2.2
Keyword research and optimization
2.3
SEO tools and analytics
2.4
Creating SEO-friendly content
2.5
Week 2: Search Engine Optimization (SEO)
60 Minutes
10 Questions
Week 3: Search Engine Marketing (SEM)
6
3.0
Introduction to SEM and PPC advertising
3.1
Google Ads and other PPC platforms
3.2
Setting up and managing PPC campaigns
3.3
Writing effective ad copy
3.4
Measuring and optimizing PPC performance
3.5
Week 3: Search Engine Marketing (SEM)
60 Minutes
10 Questions
Week 4: Content Marketing and Social Media Strategies
7
4.0
Basics of content marketing
4.1
Creating a content marketing strategy
4.2
Types of content (blogs, videos, infographics, etc.)
4.3
Introduction to social media marketing
4.4
Social media platforms and their audiences
4.5
Creating and scheduling social media posts
4.6
Week 4: Content Marketing and Social Media Strategies
60 Minutes
10 Questions
Week 5: Email Marketing Fundamentals
6
5.0
Importance of email marketing
5.1
Building and managing email lists
5.2
Crafting effective email campaigns
5.3
Understanding email marketing metrics
5.4
Tools for email marketing
5.5
Week 5: Email Marketing Fundamentals
60 Minutes
10 Questions
Week 6: Analytics and Measuring Success
6
6.0
Introduction to web analytics
6.1
Setting up Google Analytics
6.2
Understanding key metrics and KPIs
6.3
Measuring the success of digital marketing campaigns
6.4
Reporting and optimizing based on data insights
6.5
Week 6: Analytics and Measuring Success
60 Minutes
10 Questions
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